De Flonérch / Aafrin Fatehah Mohd Fazali

Mohd Fazali, Aafrin Fatehah (2021) De Flonérch / Aafrin Fatehah Mohd Fazali. [Entrepreneurship Project] (Unpublished)


De Flonérch is a brand that provides a variety of lifestyle products suitable for the consumers from young to middle-aged. This type of business is very suitable to attract customers to try different products from others at an affordable price for everyone. The products provided are lifestyle items and can inspire and give some motivation to the consumers in their life. In addition, many advantages can be provided by owning a product of this brand.
Moreover, the brand will also be constantly looking for new products and service ways to provide satisfaction to customers. Also, we will provide the best quality products and can give benefit to them. This product business requires a high-level marketing strategy by only promoting online and being able to attract more people by sharing information about this brand’s products. Also, we can share more on the page about the advantages of this product to be given to customers.
By creating a Facebook page to promote our brand, we get more users because we promote the page to get more awareness in a way that has been learned that is using the copywriting in soft sell and hard sell to increase users' interest in this product.


Item Type: Entrepreneurship Project
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Mohd Fazali, Aafrin Fatehah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TP Chemical technology > Miscellaneous organic chemical industries
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Keywords: Lifestyle Brand, Soft sell, Hard sell, Marketing, Scented product
Date: 2021
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