Ratu Hair Series / Umie Syahirah Ahmad Zamri

Ahmad Zamri, Umie Syahirah (2021) Ratu Hair Series / Umie Syahirah Ahmad Zamri. [Entrepreneurship Project] (Unpublished)


This report provides a marketing and advertising process of a hair series product by Jamu Empire Sdn Bhd. The method used to perform the process is on the Facebook page platform where adverts of photos and copywriting are showcase together for every posting. The chosen product for this portfolio is the RATU Hair Series that consists of hair shampoo and conditioner in each set.
Jamu Empire is a well know and preferred brand that promotes safe and proven timeless traditional remedies. Besides RATU, Jamu Empire is also well known for its other products such as the jamu supplement called Jamu Tun Teja, Ginseng Herbal Soap that can be used for our body and also added to our skincare routine. Next is their Feminine Herbal Wash, Laut Spa Series that consists of a body scrub, body wash, and a regenerating cleanser. Jamu Empire also has its cosmetic products called Sutera Lip Glass, Iris Love You Lip Glass, and Aqua & Herbs Lip Matte. A newly launched product named Jebat has also launched which is a supplement for men.
RATU Hair Series is one of Jamu Empire's amazing products that was exclusively launched on 28 July 2020. It provides wonders to make users’ hair stronger, healthier, thicker, and reduce hair fall while also gives us the feel of fresh herbal aromas. RATU formulation contains Eleven Oriental Herbs that will help stimulate hair growth and also clean not only the scalp but also the hair to its roots.
Feedbacks from the customers have been great with them experiencing better hair care. This Hair series assists in stimulating the hair follicles, skin cells, and blood circulation to better hair condition. Thus, RATU Hair Series is one of the best hair treatments for not only ladies but also men out there that want to cherish their crown or hair.


Item Type: Entrepreneurship Project
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Ahmad Zamri, Umie Syahirah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
R Medicine > RL Dermatology > Care and hygiene > Hair
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Keywords: facebook, sales, Ratu Hair Series, Hair Care
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/56856
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