Case Study : Adib Bege / Muhammad Syahril Nizam Rahimi

Rahimi, Muhammad Syahril Nizam (2021) Case Study : Adib Bege / Muhammad Syahril Nizam Rahimi. [Entrepreneurship Project] (Submitted)


The overview of this case study is that we are able to see the situation where we see the existence problem that needs to be solved.
The stall that I took for my case study is Adib Bege. He sell burger that he develop through his experience. His shop is located at Jalan Masjid Kampung Kota and has 3 years of experiences and will keep going on.
While studying for this stall, I had identified a few problems in the business process. The stall faces with major problems such as marketing activities, operation activities, administration activities and financial activities.
Problem in marketing activities that the shop does not have any marketing strategy. Next is the operation activities. The problem of stall is lack of staff. The stall has one worker which is Adib the owner of the Adib Bege. His service is slow due to only himself making the burger. For administration activities, the shop does not keep any record of the business. Thus, with not having staffs, he should recruit another workers. Last but not least, in financial activities, the problem that he face is he does not maintain the flow of the cash. He has to make sure that his profit is more than the expenses.
I analysed this problem using SWOT as my tools to solve the problems and suggest the solution to my mentor.


Item Type: Entrepreneurship Project
Email / ID Num.
Rahimi, Muhammad Syahril Nizam
Email / ID Num.
Mat Rusok, Nur Hazelen
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Success in business. Performance
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Burgers, stall and small business
Date: 2021
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