Company analysis: Xiomi Corporation / Nurul Solehah Abdul Wahab

This case study provides an analysis and evaluation of a company name Xiaomi. Xiaomi Corporation is one of the leading and influential Internets of Things (iot) companies in China who currently spreading its wings to the worldwide market. Therefore, this study discusses their background information, organizational structure, products, including their business, marketing, and operational strategy. The strategic planning used in this study will be SWOT analysis where it purpose to identify the strength, weaknesses, opportunities, and threats of the company’s products. The result of the analysis shows that Xiaomi’s product which is a smartwatch has lacked in certain ways especially in terms of usability and functionality but has an advantage in terms of its price. Hence, the study finds that Xiaomi company should improve the quality of their product by inventing more innovative smartwatch products and consider the recommendation provides in this study.