Technology Entrepreneurship Project (ENT 600) : Sephora / Naily Nazlin Nasharuddin

There has been a rapid development on mobile devices in the world where it gives a lot of impacts on the society, transforming the culture, social life, technology landscape and other diverse aspects of modern society. With the growth of mobile devices, there are many mobile applications that are created for many kind of purpose in aspect of social life, business, education and health sectors. Nowadays, online shopping trends are commonly come up with mobile applications for an easy access of purchasing process. There are various types of shopping mobile applications that provides variety of uniqueness and features to attract the potential users. Cosmetics shopping application are a part of them. This study wills primarily focusing on brand company analysis that involves in cosmetics industry in the world, which is Sephora. At the end, the study will conclude the recommendation and improvement based on analysis on Sephora’s mobile application.