ENT 530 Social Media Portfolio: Belle Mariée Boutique / Puteri Nur Amiera

Shamsil Arifeen, Puteri Nur Amiera (2021) ENT 530 Social Media Portfolio: Belle Mariée Boutique / Puteri Nur Amiera. [Entrepreneurship Project] (Unpublished)

Abstract

Belle Mariée Boutique is a Sole Proprietorship business based in Shah Alam,Selangor. This business was founded by a 22 year old lady named Puteri Nur Amiera. Belle Mariée Boutique offers a various type of wedding dresses at a very affordable price. In Malaysia, beautiful wedding dresses are expensive and can be up to RM10,000. Besides that, we also offers dress customization to make sure our customers have the right fit and customization for our hijabis customers who prefer modest dress. No matter what size they are wearing or if they wear hijab, they can always wear a beautiful wedding dress with us. Our target market are women who are planning to get married, women who is on tight budget and those who are in rush.
Picking up the right dress can be a stressful process and it must be done at least 2 months before the wedding. To make it less burdensome to our customers, we also provide consultation services to our customers. This assistance will help them to choose the best dress based on their budget, their body size and their preference. Our customers can reach us at whatsapp for dress catalogue or view our dresses at our main Facebook Page. Our customers can also book a slot to our boutique for assistance, by booking a slot, our representative could give them 100% attention and help them in getting their dress.
With the marketing strategy done on Facebook, we hope to expand our business and catch everyone's attention as our vision is to be one of the famous bridal shop in Malaysia.

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