Fundamentals of Entrepreneurship (ENT300) : Hermosa Beautycare (Grooming Service) / Awang Adib Qayyum Awang Jawawi … [et al.]

Based on Ventakaraman, 2004, opportunities exist to inspire individuals to become entrepreneurs,and act as a link between the individuals and the setting up of new venture. Therefore, the purpose of this group assignment is to assess business opportunity before we choose a type of business that we will propose soon. For ENT300 Business Opportunity assignment, our group plan to set up a shop that generally provide grooming service in Kota Samarahan area. The reason why we choose to set up a grooming service business it is because the population of Kota
Samarahan based on latest census is 157,792 and also we find out that there is just few saloon such as La’Ves, Aiman Mall that provide grooming service such as hairdo makeover, manicure, pedicure and etc. but their company offered unreasonable price towards student at most of the time that many student cannot afford to enjoy their services. As for that, we wanted to take this opportunity to set up a business that provide better
grooming services with reasonable price towards students especially toward our target customer, UITM and UNIMAS students. Our grooming services business is not only for female but also for male. Both can enjoy our services which we also aware that most of university student have to attend formal event such as evening tea, faculty dinner, pre-graduate dinner etc. that held recently every semester that needed them to attend with suitable and good appearances. Thus, we will also ready to dolling up our customer at any requested location in Samarahan only.