ENT 530 Social Media Portfolio: Birdnest Skincare by NurSyaf / Nurani Syafiqah Yusof

Yusof, Nurani Syafiqah (2021) ENT 530 Social Media Portfolio: Birdnest Skincare by NurSyaf / Nurani Syafiqah Yusof. [Entrepreneurship Project] (Unpublished)

Abstract

Birdnest Skincare by Nursyaf is a Malaysian skincare line that uses only legal products. Birdnest Essence was founded by Mrs. Nadya Abdullah and is a halal product. This business sells three products: BNE (Birdnest Essence), BNFR (Birdnest Facial Radiance), and BPCS (Birdnest Propolis Collagen Soap). I participated in the line of business as a stock agent based in Kuala Kangsar, Perak, in order to accomplish the assignment. I created and managed a Facebook page for Birdnest Skincare by Nursyaf for over two months as part of the product's promotional activities. Taking into consideration the COVID-19 pandemic situation, this portfolio will highlight the knowledge gained and the difficulties endured in overcoming the unforeseen hurdles.

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