Technology Entrepreneurship Project (ENT 600) : Pos Malaysia Berhad : Poslaju / Mohamad ‘Isa Ab Malik

Ab Malik, Mohamad ‘Isa (2022) Technology Entrepreneurship Project (ENT 600) : Pos Malaysia Berhad : Poslaju / Mohamad ‘Isa Ab Malik. [Entrepreneurship Project] (Unpublished)


This is an approach to solve how ideas can be put into effect. Everyone at UiTM Perlis is required to complete a case study project as part of their studies. So, for this reason, I had the opportunity to study Pos Malaysia Berhad, a company that provides courier and logistic services in Malaysia. The company's general information was gathered in the first section of the project report. Main and secondary sources are both used to collect information. The advanced topic analysis is found in the second section of the article. The project's goal is to improve the context, organizational structure, goods, and services provided by Pos Laju Malaysia. Following that, an analysis of Pos Laju Malaysia's technology, which is essentially standard technology used by the company nowadays, as well as the company's industry, marketing, and operational strategy for promoting its products, which I find very interesting. Finally, a study of the company's financial successes was conducted to determine how they handle their finances and the results they produce by financial management. The objectives define what a business unit wishes to accomplish. A strategy is a course of action for achieving a set of objectives. Every company must devise a plan for achieving its objectives, which includes a marketing strategy as well as successful management. In this case study, I used SWOT analysis to examine the company's strengths, limitations, opportunities, and challenges in the real world. As a result, I had analysed and found a way to solve and fulfil the needs of this company's current customers in order to improve their services.


Item Type: Entrepreneurship Project
Email / ID Num.
Ab Malik, Mohamad ‘Isa
Subjects: H Social Sciences > HF Commerce > Business
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences
Keywords: Pos Malaysia Berhad : Poslaju ; Financial Management ; SWOT Analysis
Date: 20 January 2022
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