ENT 530 Social Media Portfolio: Pin'cess Perfume / Anis Syazwany Ismail

Ismail, Anis Syazwany (2021) ENT 530 Social Media Portfolio: Pin'cess Perfume / Anis Syazwany Ismail. [Entrepreneurship Project] (Unpublished)


Pin’cess perfume has 2 companies located in Jerantut, Pahang, and also in Shah Alam Selangor. In addition to operating within the company, Pin’cess perfume is also actively conducting its business online such as on social media. Among the social media used are Facebook, Instagram, Twitter, Shopee, and also Lazada. In addition, customers are free to choose which app to use to purchase Pin’cess items.
Pin’cess offers as many as 10 types of fragrances and it has a variety of uniqueness that is the main attraction for customers to give because most of the fragrances suit their tastes and interests.
Furthermore, Pin’cess perfume aims to offer its clients an excellent and authentic buying experience online. We want to provide our clients exclusively at a reasonable price with the greatest and highest quality items. We also focus on the happiness and comfort of our consumers. The success of a business is to make a big profit and all the profits come from none other than the customer himself. So first and foremost, the way for us to attract customers is by giving rewards or purchase vouchers to customers every time a payment is made. Especially to regular customers.
As a dropship for this product, my responsibility is to do marketing and also promote the product more often to attract people to buy it. In addition, our job is also to make observations with other competitors on how they promote their products. There, we will learn many things and indirectly there will be healthy competition between our products and other products.


Item Type: Entrepreneurship Project
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Ismail, Anis Syazwany
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TP Chemical technology > Miscellaneous organic chemical industries
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: facebook, sales, Pincess Perfume, perfume, fragrance
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/55426
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