Technology Entrepreneurship Project (ENT 600) : OTM Technologies Ltd / Nur Lily Shahira Mohd Jazlan

This case study is about OTM Technologies which is one of the famous companies nowadays that produces smart pen. The products that have been produced by this company are known worldwide because of the reputations and the brand name. OTM Technologies Limited is a technology company that seeks to bring the unique Phree commodity to the Tel Aviv market and beyond. The business is founded on the principles of performance, consistency, and customer comfort across the product (Phree-Making the world your paper 2015). The company is interested in reaching all the market segments through the light, and a portable mobile input device that can allow customers to literally write messages on the screens of their mobile devices without direct contact. OTM Technologies company have been analysed for this case study. From this study, we are able to learn analysing, applying knowledge, reasoning and drawing conclusions in order to produce a good company in the future. The first part of this case study has been focusing on collecting the company information. The background of the company, its organizational structure, products, business, marketing and operational strategy were being elaborated. Next, in the second part, the SWOT was used in order to analyse the product or services of the company to understand more on how the company works. Through the analysis, there are some problems that could be identified in the company. These problems were studied, and some solutions and improvement were proposed to achieve a better-quality product that is known by customers from all around the globe.