Adoption of social media in teaching & learning for educators/ Nurul Syazana Matkar

Matkar, Nurul Syazana (2018) Adoption of social media in teaching & learning for educators/ Nurul Syazana Matkar. [Student Project] (Unpublished)


The use of social media within tertiary learning institute has led to constructive impacts on students' engagement in teaching and learning activities. Current studies have acknowledged the importance of social media as one of the facilitating tools that promotes dynamic participations among students. Although higher learning institution is introduce to new innovation, but when it comes to adopting they are always considered as late adopter. Thus, these studies examine the level of social media usage among lecturers for teaching purposes. Besides that, this study also examines the drivers and barriers that prevent lecturers from using social media for teaching purposes. This study adopts a quantitative research method approach. 266 questionnaires were distributed among lecturers in Universiti Teknologi Mara Johor, Segamat Campus. This study covers all full-time and part-time lecturers in this particular university. The outcomes of the study might be helpful to scholars and educators in their efforts to create initiatives to support, promote, and encourage the implementation and usage of social media in blended learning classes and provide ample training for lecturers to increase social media adoption. The facilitating factors were not all statistically significant but shall be taken into considerations by management to improve social media adoption among educators.


Item Type: Student Project
Email / ID Num.
Matkar, Nurul Syazana
Email / ID Num.
Thesis advisor
Mohamad Malom, Mardziyana
Subjects: L Education > LB Theory and practice of education > Educational technology
L Education > LB Theory and practice of education > Higher Education > Institutions of higher education
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administrations (Hons) Marketing
Keywords: Social media, Educators, Higher institution, UiTM Cawangan Johor Segamat
Date: 2018
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