Zolkafly, Ahmad Subhi
(2022)
The dominant of values and lifestyles (VALS) between generations in Malaysia / Ahmad Subhi Zolkafly.
Voice of Academia (VOA), 18 (1): 5.
pp. 49-57.
ISSN 2682-7840
Official URL: https://voa.uitm.edu.my/
Abstract
Malaysian citizen consist of four different cohort that are baby boomers, generation-X, generation-Y and millennial. Each generation produces a different value and lifestyles (VALS) dominancy based on their living styles, occupation, and social status. This paper highlighted on the dominancy of the Values and Lifestyles (VALS) between each generation in Malaysia. The respondents of the questionnaires were selected by using snowball approach and analyzed using Orange Application. This application produces a graph which is then translated into a readible table.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Zolkafly, Ahmad Subhi subhizolkafly@gmail.com |
| Subjects: | H Social Sciences > HM Sociology > Social psychology H Social Sciences > HM Sociology > Social psychology > Social influence. Social pressure H Social Sciences > HM Sociology > Deviant behavior. Social deviance |
| Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus |
| Journal or Publication Title: | Voice of Academia (VOA) |
| UiTM Journal Collections: | UiTM Journal > Voice of Academia (VOA) |
| ISSN: | 2682-7840 |
| Volume: | 18 |
| Number: | 1 |
| Page Range: | pp. 49-57 |
| Keywords: | Malaysian Generation, Dominancy, Values and Lifestyles, Orange Application |
| Date: | 2022 |
| URI: | https://ir.uitm.edu.my/id/eprint/55231 |
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