La Nuit: sleepwear product / Nur Asila Farzana Ride ... [et al.]

Ride, Nur Asila Farzana and Nasharuddin, Nur Qystyna and Kamaruzzaman, Ainun Syafiyah and Ramdza Afandi, Ramdza Nurizzati (2021) La Nuit: sleepwear product / Nur Asila Farzana Ride ... [et al.]. [Entrepreneurship Project] (Unpublished)


La Nuit is a business that is the result of a partnership of four of us, namely Nur Asila Farzana, Nur Qystyna, Ramdza Nurizzati and Ainun Syafiyah. The concept for this business is modern classic. We offer sleepwear products. The idea of sleepwear is inspired by the Baju Kurung Kedah which we rarely see people wear. This shirt is usually worn only by grandmothers in the village, so to maintain the tradition of wearing it, we have agreed to make a sleepwear with the same concept as Baju Kurung Kedah, but we use batik patterned fabric and we provide it once with the pants. This is because usually this Baju Kurung Kedah is worn together with a batik sarong, so for variations we provide once with batik patterned pants similar to the shirt pattern. The advantage of our shirt compared to other brands is that we use high quality fabric that is Poplin Cotton. Apart from that, we also provide sleepwear in various sizes, ranging from XS to 3XL and also various interesting sets such as family sets and couple sets. Our target market is women in the estimated age of 18 to 45 years as well as men. In addition, we also target families because we produce sleepwear sets for families so one family can wear the same sleepwear. Since we want to know the ability of our business to generate profit, we have obtained some financial features like sales, profits, cash flows and return on investment. After making some calculations, our company sales forecast in January until December is assumed to be RM 718,100 in total. Not just that, our cash flow statement from year 1 to year 5 also shows a cash surplus for each year which means our company’s profit will gain gradually. Therefore, we guarantee that the founder or investor will not regret investing in our company as the high profit that we obtained will lead to a high return on investment. Thus, those financial features are proof that our company and product will benefit the funder and investor. For starting the sleepwear’s business, the amount of capital needed to run our business is RM106,000.00 where the contribution, we use 60% from our own contribution and 40% from loan. It will be used for buying raw material, machine and equipment, monthly rent, insurance and more. By that, it will help us to operate smoothly and provide the best for our customers. We plan to conduct this business at Publika Shopping Gallery, Solaris Dutamas, No.1, Jalan Dutamas 1, 50480 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur and will operate there daily from 9.00 am to 10.00 pm. The store will also be closed on festive days as well as public holidays. This business has also been registered with Syarikat Suruhanjaya Malaysia (SSM) to prevent outsiders from plagiarizing our products. We hope that this business can run smoothly in line with what we have planned.


Item Type: Entrepreneurship Project
Email / ID Num.
Ride, Nur Asila Farzana
Nasharuddin, Nur Qystyna
Kamaruzzaman, Ainun Syafiyah
Ramdza Afandi, Ramdza Nurizzati
Email / ID Num.
Thesis advisor
Mohamed, Zakiah
Subjects: H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Business > Success in business
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TT Handicrafts Arts and crafts > Clothing manufacture
Divisions: Universiti Teknologi MARA, Perak > Seri Iskandar Campus > Faculty of Art and Design
Keywords: Baju Kurung Kedah, Sleepwear, Tradition wearing
Date: 2021
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