ENT 530 Social Media Portfolio: AG Exclusive / Ahmad Adib Ghazali

Ghazali, Ahmad Adib (2021) ENT 530 Social Media Portfolio: AG Exclusive / Ahmad Adib Ghazali. [Entrepreneurship Project] (Unpublished)


The company name is AG Exclusive, a sole proprietorship business which is own by Ahmad Adib bin Ghazali. AG Exclusive is a new online business which starts its operation in April 2021. To make the brand more recognizable and marketable, AG Exclusive was chosen as the brand where it was taken based on the name of its founder, Adib Ghazali. The business is located in Kuala Terengganu with address: 140B Kampung Masjid Raja, Chendering, 21080 Kuala Terengganu, Terengganu.
AG Exclusive is a new online business that sells a wide range of hijabs and women’s hijabs, specifically tudung bawal. Tudung Bawal is also known as Square Hijab. It is a garment worn by women especially Muslim women to cover their heads. Since the modest fashion industry has been on the rise these past few years, the trend for the tudung bawal has also changed within time giving different unique touches for each design. Women now have a wide range of tudung bawal that they can don with their outfits modestly. Most people like the square hijab because it can be formed easily and styled well.
In Malaysia, the tudung bawal business has a stable but very competitive demand as sellers of tudung bawal can be found everywhere. Therefore, to make it more interesting and appealing, several aspects have been prioritized in the selection of the veil such as material and colors for this business. For the material selection, we use a material premium cotton voile as it is the best material suitable for daily wear in Malaysia’s weather. The material chosen is also has the ability to make it wearable even it is not iron (less wrinkle). Other than that, range of color available for AG Exclusive tudung bawal are according to the latest fashion trends. Among the colors available are 20 choices of pastel colors that are very trendy. Thus, the bawal lover has a variety of colors to choose for both work and everyday use.
The business was registered in Go e-commerce in March 2021 and fully started in early April 2021. With the vision to be a sustain and well-known tudung bawal company, we provide the variety of tudung bawal to all Muslim women with the best price and deals. This business is expected to develop successfully in near future because of it is convenience for not only students and office workers but also housewives. Due to its benefits and can be used by all walks of life, the demand of tudung bawal is expected to rise and this is considered as an advantage to our business sustainability.


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