Awareness of road safety to road user in Johor Bahru / Nurhidayah Megat A.Rani, Mohd Fakhrullah Mohd Rozadi and Farahwahida Idayu Nasarudin

Megat A.Rani, Nurhidayah and Mohd Rozadi, Mohd Fakhrullah and Nasarudin, Farahwahida Idayu (2020) Awareness of road safety to road user in Johor Bahru / Nurhidayah Megat A.Rani, Mohd Fakhrullah Mohd Rozadi and Farahwahida Idayu Nasarudin. Masters thesis, Universiti Teknologi Mara Cawangan Johor.

Abstract

Inevitability, road safety can be define as the mechanism or methods that frequently used to reduce and prevent death as well as injury among road users. It has become one of the important aspects in every country in order to reduce and prevent road accidents, injury, and death. In fact, practicing road safety reflects and improves safety of the road users. However, there are many factors that might affect the awareness of road safety among the road user. In this research, there are 2 independent variables taken into consideration, that is driver behavior and road safety campaigns, and the connection it had with the dependent variable of this research that is road safety awareness. This paper is established with purpose of finding the relationship of driver behavior and road safety campaign towards the road safety awareness as part of the effort to improve the situation of the road safety condition, by focusing on the road user in Johor Bahru area. The method of data collection used is through questionnaire distribution and the data obtained then was
analyzed through various tools such as Pestel Analysis, SWOT Analysis, TOWS Analysis and Statistical Analysis using SPSS and PLS software to aided the process. From these analyses done, it is concluded that the driver behavior have the most impact and has highest connection with the awareness of the road safety among the road user in Johor Bahru. This research then end with the sustainable recommendations that can be adapted in many other developing countries around the world

Metadata

Item Type: Thesis (Masters)
Creators:
Creators
Email / ID Num.
Megat A.Rani, Nurhidayah
UNSPECIFIED
Mohd Rozadi, Mohd Fakhrullah
UNSPECIFIED
Nasarudin, Farahwahida Idayu
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
T.K. Muthu Koya Thangal, Dr Thahira Bibi
232881
Subjects: H Social Sciences > HE Transportation and Communications > Traffic engineering. Roads and highways. Streets
H Social Sciences > HE Transportation and Communications > Traffic accidents
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Arshad Ayub Graduate Business School
Programme: Master in Business Administration
Keywords: Road safety, Road safety awareness, Road safety campaign, UiTM Pasir Gudang
Date: January 2020
URI: https://ir.uitm.edu.my/id/eprint/54962
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