ENT 300 : Beauty Care Company / Chelcia Audrey Kutam ... [et al.]

Kutam, Chelcia Audrey and Haris, Hasriah and Dusilip, Welzyene and Marsah, Norfazirah and Roland @ Roslan, Nur Syazana and Lawrence, Gybrana (2015) ENT 300 : Beauty Care Company / Chelcia Audrey Kutam ... [et al.]. [Entrepreneurship Project] (Unpublished)


It is needless to say that cosmetics occupy a very important place in every woman's life. Nowadays, woman adorns various kind of makeup in order to look beautiful and attractive and this is where Beauty Care Company play its role. Our company provide various type of natural beauty product such as Le' Rose, scrub and face mask which will help to highlight and increase the beauty of the consumer without letting them feel worry about the side effect as our product are made from fully natural substances such as oat and brown sugar. We normally hear about the terms of natural and organic only in farming section but since most people starting to aware about what we put on our bodies, a natural beauty product has been increasingly important recently. So, after a further research done by our company, we manage to come with various natural product which will help to maintain the beauty of consumer. Our product is guaranteed made from 100% natural substances without any synthetic preservatives. Furthermore, our product is free from bleach and does not being deodorized or tested on animals as it purely made in an ecologically balanced condition from the moment of the ingredients are taken until the packaging process. As any well-established company, the most important factor for reaching the success is by knowing your audience or customer. By applying this basic theory, our company thrives for much better performance by using the social media as a platform to promote our product by helping us to target the customers more effectively. For example, Facebook and Twitter have a specific tool called Geo-targeting which allow our company to send out the promotion to a certain customer based on their location respectively. More importantly, the usage of social media as a platform for promotion will help to reduce our overall marketing cost because in this media platform, it does not cost us a penny to tweet and posting a message. Most of the people think that the price level of a product reflect its quality and so, only the product with much higher price will offer a good quality level. But our company has considered the internal and external factor for our pricing strategy, thus it is proved that our company offer the highest quality product in an affordable price for everyone.


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