ENT 300 : Bayu Heritage Spa / Azirul Khairi Mad Daud ... [et al.]

Mad Daud, Azirul Khairi and Abdul Razak, Mohd Alif Farhan and Mashor, Natasha Zulaikha and Nahruddin, Rusmiati (2011) ENT 300 : Bayu Heritage Spa / Azirul Khairi Mad Daud ... [et al.]. [Entrepreneurship Project] (Unpublished)


Spa is a treatment that gives many benefits to people as well as good for our health which offers various personal care treatments. The term of "spa" comes from Belgian Town of Spa known since Roman times for its baths and also in Europe as a Latin acronym for 'sanitas per aqua', which means 'health through water'. There are several different types of spa treatment, which is including massage, facials, and body treatment. In general, spa treatment has been inspired by ancient traditions and philosophies. This treatment will give you a total relaxation of body and mind. The spa industry has grown substantially worldwide in the mid-twentieth century during the starting of the modern spa (Tabacchi, 2010). Part of that growth involves different types of spas with its own business model. Its include day spas, hotel-based spas, resort spas, and destination spas. Regardless of the type of spa, most operations provide massage and nutrition-related services, with nutrition growing substantially in importance. The spa industry is widely fragmented, despite some notable consolidation. Because of the pressure on prices, some spas have been tempted to offer services in a commoditized fashion, but the most successful spas will focus on their total operation to promote their brand (Tabacchi, 2010). It seems likely that the spa industry's growth will resume when economies improve. Furthermore, Healthiness and sport tourism industry becomes to be more popular not only in European Union countries, but also in the other countries. It is because spa services are a group of services that are related to health and sport service industry (Sekliuckiene and Langviniene, 2009). Spa industries even use necessary mineral water for their procedures, baths, and swimming pools. The spa industry that covers a lot of services, such as beauty, water entertainment, and body care has becomes very important not only for satisfying the customers, but also will increase the competitive abilities among region, as any new spa centre can attracts the customers either from the local or global market.


Item Type: Entrepreneurship Project
Email / ID Num.
Mad Daud, Azirul Khairi
Abdul Razak, Mohd Alif Farhan
Mashor, Natasha Zulaikha
Nahruddin, Rusmiati
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Decision making
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Service industries
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Business management; Entrepreneurship; SPA; Personal care treatment
Date: 13 April 2011
URI: https://ir.uitm.edu.my/id/eprint/54850
Edit Item
Edit Item


[thumbnail of 54850.pdf] Text

Download (658kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details