Company analysis: The Clorox Company / Nur Fatin Najihah Abdul Yami

Abdul Yami, Nur Fatin Najihah (2021) Company analysis: The Clorox Company / Nur Fatin Najihah Abdul Yami. [Entrepreneurship Project] (Unpublished)


Clorox Company is a company that focusing on cleaning agent products. In this study, I was given an opportunity to do analysis on this company that manufactured the same product that I interested to develop. Even though this company have many types of product, I would like to focusing on bleach product by their company. The product that I want to develop is Bleach Laundry Ball which made of chemical that safe to use on colour fabric and using water soluble plastics as it packaging. Besides that, I have done the analysis on Clorox Company in order to determine their strength, weakness, opportunities also threats. Based on SWOT analysis, there are two major weaknesses which are their bleach cannot be used for colour fabric and increase the solid waste as they used of plastics bottles. These disadvantages give me idea to produce new product to overcome these issues. I propose the use of sodium percarbonate as it not strong as old chemical. Also, change the packaging to water-soluble plastics made this product more biodegradable, user-friendly as it in the ball shape and most important reduce the solid waste. If they are successful to produce this product, it would be a one-of-a-kind product in comparison to other companies.


Item Type: Entrepreneurship Project
Email / ID Num.
Abdul Yami, Nur Fatin Najihah
Subjects: T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Applied Sciences
Keywords: The Clorox Company ; Bleach Product ; Sodium Percarbonate ; Water-Soluble Plastics
Date: 2021
Edit Item
Edit Item


[thumbnail of 54846.pdf] Text

Download (435kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details