MAMEE-Double Decker (M) Sdn Bhd / Rumaisha Ibrah Yatim Mustapha

MAMEE-Double Decker (M) Sdn Bhd is a local company which focusing on the food processing, snack, diary product and most importantly the instant noodles innovated by the well- known celebrity chef, Mamee Chef, which has been rated Top Ten instant Noodles of All Time in 2014 . The company historical data shows that they have been successful with expanding their business through exporting to more than 100 countries with regions like Asia, Middle East, Europe, and Oceania. In this case study analysis, it is focusing on the instant noodles produced by MAMEE production to be analyses, investigate and identify along with their current problems and figure out a better solution that can be implemented in the MAMEE company to improve the existing system in business development growth. In Malaysia, MAMEE produce various kinds of instant noodles. The target markets for this company are costumer with busy lifestyle, low income and millennial age range. There are several competitors that faced by MAMME Double Decker company such as Maggi, Nissin, Samyang, Ibumie, Sufimee, IndoMee and others. Due to this, MAMEE Company has to do more strategies in order to go for global market. Therefore, some analysis and implementations have been done for the blueprint. Moreover, SWOT analysis also been drew out to enhance the strength that company has and also to find initiatives to improve company’s weakness.