The business web genre - a genre analysis on the websites of selected Malaysian Small and Medium Enterprises (SMES) / Muhammad Danish Mohd Johari and Afida Mohamad Ali

Mohd Johari, Muhammad Danish and Mohamad Ali, Afida (2014) The business web genre - a genre analysis on the websites of selected Malaysian Small and Medium Enterprises (SMES) / Muhammad Danish Mohd Johari and Afida Mohamad Ali. In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, p. 31.

Abstract

Websites are another form of service provided to the public to help improve information sharing of a particular discourse community. Selection of a website is influenced by the persuasiveness of the website’s content. As the power of the internet grows, so do the opportunities for small businesses. In fact, the internet’s already contributing 4.1% a year to Malaysia’s economy, and that’s set to rise even more over the next 3 years. With the upsurge of E-entrepreneurs in Malaysia, business websites demonstrate a variety of styles in web writing and design, indicating a creative yet bold sense of marketing and advertising of products and services. Hence, the purpose of this study was to establish the common moves and steps found in a corpus of selected Malaysian SME business websites. This study used Swales (1990) CARS model and the Two-Dimensional Genre model (Askehave & Nielsen, 2005) to analyse the data. The study has revealed that there are obligatory and optional moves in the business web genre. The goal of this genre is to inform and to promote the company’s product and services via its website. Findings from this study may be a good resource for students and practitioners to design and write for the web.

Metadata

Item Type: Book Section
Creators:
Creators
Email / ID Num.
Mohd Johari, Muhammad Danish
danish2808@gmail.com
Mohamad Ali, Afida
afida@upm.edu.my
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia
Q Science > QA Mathematics > Web-based user interfaces. User interfaces (Computer systems)
Divisions: Universiti Teknologi MARA, Melaka > Bahagian Penyelidikan dan Jaringan Industri, UiTM Melaka
Event Title: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014)
Event Dates: 26 - 27
Page Range: p. 31
Keywords: Business web genre; Genre analysis; E-entrepreneur business websites
Date: 2014
URI: https://ir.uitm.edu.my/id/eprint/54382
Edit Item
Edit Item

Download

[thumbnail of 54382.pdf] Text
54382.pdf

Download (212kB)

ID Number

54382

Indexing

Statistic

Statistic details