Bumiputra entrepreneurs’ perception and propensity to sustainable entrepreneurship / Wei-Loon Koe, Roaimah Omar and Izaidin Abdul Majid

Wei-Loon, Koe (2014) Bumiputra entrepreneurs’ perception and propensity to sustainable entrepreneurship / Wei-Loon Koe, Roaimah Omar and Izaidin Abdul Majid. In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages , UiTM Melaka, Alor Gajah, p. 21.

Abstract

Islam emphasizes on making a living through entrepreneurship and also conserving natural capital. The Islamic teaching is very much related to sustainable entrepreneurship. As an Islamic country, there is a great number of Muslims living in Malaysia. However, how Muslim entrepreneurs perceive sustainable entrepreneurship still remains unknown. As such, this study was conducted to examine the influence of Bumiputra entrepreneurs’ perceptions on the propensity to sustainable entrepreneurship. Based on the questionnaire survey conducted on 242 randomly selected Bumiputra entrepreneurs in Malaysia, the results concluded that perceived desirability and perceived feasibility significantly and positively influenced their propensity to sustainable entrepreneurship. The findings have shed some light on the importance of perception in promoting sustainable entrepreneurship. Suggestions for future researchers have also been put forth.

Metadata

Item Type: Book Section
Creators:
Creators
Email / ID Num.
Wei-Loon, Koe
koeweiloon@yahoo.com
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Perception
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia
Divisions: Universiti Teknologi MARA, Melaka > Bahagian Penyelidikan dan Jaringan Industri, UiTM Melaka
Event Title: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014)
Event Dates: 26 - 27
Page Range: p. 21
Keywords: Bumiputra; Entrepreneurship; Propensity; Sustainability
Date: 2014
URI: https://ir.uitm.edu.my/id/eprint/54372
Edit Item
Edit Item

Download

[thumbnail of 54372.pdf] Text
54372.pdf

Download (606kB)

ID Number

54372

Indexing