Using analytic hierarchy process to rank takaful companies based on health takaful product / Noor Hafizah Zainal Aznam ... [et al.]

Zainal Aznam, Noor Hafizah and Farhan Zakaria, Shahida and Wan Abu Bakar, Wan Asma‘a (2015) Using analytic hierarchy process to rank takaful companies based on health takaful product / Noor Hafizah Zainal Aznam ... [et al.]. In: International Conference on Computing, Mathematics and Statistics (iCMS2015), 4-5 November 2015, Langkawi Lagoon Resort Langkawi Island, Kedah Malaysia.

Abstract

This research is conducted to identify the main factor that influencing people to choose health takaful product and to propose the most appropriate benefits to takaful operators to be more aware the needs of participants. Using the opinions of experts in takaful field among lecturers, the researcher intends to rank the factors based on independent variables; inpatient hospitalization, emergency treatment, out-patient treatment and critical illness. All these four factors were analyzed using Analytical Hierarchy Process (AHP) to gain the weights for each by evaluating the respondents’ opinion. Afterward, all the criteria were collected into one group to identify the most crucial criterion in choosing health takaful product. As a result, the position of the takaful companies was ranked based on the weights of criteria and the average obtained from pairwise comparison between takaful operators. This research will help the takaful operator in improvement and development of takaful products especially the health takaful products. Moreover, the takaful operator tends to fulfill the desires of participants in ensuring both parties could get win-win situation.

Metadata

Item Type: Conference or Workshop Item (Paper)
Creators:
Creators
Email / ID Num.
Zainal Aznam, Noor Hafizah
noorhafizah@kedah.uitm.edu.my
Farhan Zakaria, Shahida
shahidafarhan@kedah.uitm.edu.my
Wan Abu Bakar, Wan Asma‘a
wanasma@kedah.uitm.edu.my
Subjects: H Social Sciences > HG Finance > Financial management. Business finance. Corporation finance
H Social Sciences > HG Finance > Insurance
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Event Title: International Conference on Computing, Mathematics and Statistics (iCMS2015)
Event Dates: 4-5 November 2015
Page Range: pp. 341-348
Keywords: takaful, AHP; takaful products; takaful companies; ranking
Date: 4 November 2015
URI: https://ir.uitm.edu.my/id/eprint/54292
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