Identifying common confusing visual elements on packaging design of canned alcoholic beverages in Malaysia / Mohd Nasiruddin Abdul Aziz and Assoc. Prof. Dr Ghazali Daimin

Abdul Aziz, Mohd Nasiruddin and Daimin, Ghazali (Assoc. Prof. Dr ) (2016) Identifying common confusing visual elements on packaging design of canned alcoholic beverages in Malaysia / Mohd Nasiruddin Abdul Aziz and Assoc. Prof. Dr Ghazali Daimin. International Journal of INTI, 21 (1): 8. pp. 98-111. ISSN 0126-5822

Abstract

This research paper aims to define the confusing elements on alcoholic canned beverages and create a new visual sign to help the Muslim consumers in recognizing canned alcoholic beverages effectively. This research paper will examine the design elements on canned alcoholic packaging that may cause confusion to Muslim consumers. Based on a visual analysis of the said elements, a Haram logo was developed to enhance the contrasting designs between canned alcoholic and non-alcoholic beverages. The outcome of this research paper purposely will be transformed into a new and clearer visual sign for canned alcoholic beverages that are currently available to help Muslim consumers differentiating between the canned alcoholic and non-alcoholic beverages.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Abdul Aziz, Mohd Nasiruddin
UNSPECIFIED
Daimin, Ghazali (Assoc. Prof. Dr )
UNSPECIFIED
Subjects: N Fine Arts > NC Drawing. Design. IIlustration > Technique
N Fine Arts > NC Drawing. Design. IIlustration > Drawing for reproduction. Illustration
N Fine Arts > NC Drawing. Design. IIlustration > Commercial art. Advertising art
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Art and Design
Journal or Publication Title: International Journal of INTI
UiTM Journal Collections: Others > Jurnal INTI
ISSN: 0126-5822
Volume: 21
Number: 1
Page Range: pp. 98-111
Keywords: Visual Analysis, Canned Alcoholic Beverages, Packaging Design, Muslim Consumers
Date: 2016
URI: https://ir.uitm.edu.my/id/eprint/54190
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