Honey Cornflakes by DZ / Dzureen Hanany Mohd Dzeimy

Mohd Dzeimy, Dzureen Hanany (2021) Honey Cornflakes by DZ / Dzureen Hanany Mohd Dzeimy. [Entrepreneurship Project] (Unpublished)


This assignment focuses on Honey Cornflakes by Dz, a small business based in Klang, Selangor, which provides Honey Cornflakes among teenager’s and adult customers. Consequently, Honey Cornflakes by Dz has little understanding of customer segments, wants, and needs. This marketing concepts that the entrepreneur have been made is now under regulatory threat due to pandemic covid-19 season. The core challenge, therefore, is that whilst from Honey Cornflakes by Dz seeks to grow my market and learn it by opening Instagram profile page. It has little understanding of its market characteristics or competitive set, and its sole marketing channel under regulatory threat. Accordingly, the objective of this assignment is for making a business activity based on the entrepreneur understanding from her previous assignment which is case study from TUDONGHQ for business among entrepreneur that have in Malaysia. This assignment draws on business activity with duration 3 weeks, feedback prove and the cooking process of making. The entrepreneur choosing to produce a product Honey Cornflakes because the businesswoman had an experience on making this business. Honey Cornflakes by Dz also have a friendly environment among buyers and to those who want to ask her recipe and make a research based on the business. The observation from business concepts of Honey Cornflakes by Dz set as a high goal to make this business as a very useful and affordable product for every age of group. The marketing can also attract more customers as well. The products being offered based on personal food branding. The products also can be purchasing by using online platform Instagram @honeycornflakes_bydz. The market potential or target market are among students, teenagers, adolescence, and adults. Other than that, in Malaysia especially Klang, Selangor area. The gender is female and male with range age between 18 to 50 years old. The race is among malay community. Competitive advantage for Honey Cornflakes by Dz usually during Ramadhan with over 100% of modal money. Furthermore, during festive season income almost increase which are on Eid Mubarak. Besides, with the profit made from Honey Cornflakes by Dz can add new stock by buying more modal such as ingredients that can make the entrepreneur roll back for second phase of business. By that, with that profit, the entrepreneur can measure the financial performance of her business. The business is handle by the entrepreneur itself in handling Honey Cornflakes. Dzureen Hanany Binti Mohd Dzeimy as the owner or founder.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Dzeimy, Dzureen Hanany
Email / ID Num.
Thesis advisor
Ithnin, Hafini Suhana
Subjects: H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Business societies > Advertising > Methods > Other methods, A-Z > Internet advertising
H Social Sciences > HF Commerce > Business societies > Advertising > By product, profession, service, or industry, > Food. Food service
Divisions: Universiti Teknologi MARA, Perak > Seri Iskandar Campus > Faculty of Architecture, Planning and Surveying
Keywords: Business; Food; Entrepreneurship; Honey Cornflakes
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/53942
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