Apple Crumble Pie by SQ / Nur Sarah Qistina Mohd Nor Munawar

Mohd Nor Munawar, Nur Sarah Qistina (2021) Apple Crumble Pie by SQ / Nur Sarah Qistina Mohd Nor Munawar. [Entrepreneurship Project] (Unpublished)


The business activity that I had conducted for the course of fundamental of entrepreneurship (ENT300) is done to cultivate entrepreneur skills in students. It requires the student to sell a product or offer services to the customers as an act of earning an income and becoming an entrepreneur. This business activity is conducted for three weeks and all the data have been collected for the preparation of this report. I have selected to sell a product that I made myself to achieve this business activity. I have also gained my first-time experience of becoming an entrepreneur and able to take this opportunity to discover the ability that I have. I have named my business company as Apple Crumble Pie by SQ. This name is symbolic because SQ is referring to the initials of my name and as for the product that I sell, I inserted in the name of the company so that it is easy to attract people and customers will straightforwardly understand the product that I offer. The business activity that I conducted operated starting from 23rd May 2021 to 12th June 2021 that took place for three weeks as stated earlier. This business has been made personally by myself with the help of my family since I am living under the same roof as them. I am pleased with the outcome of this business activity and the result has shocked me tremendously. The method that I have considered to conduct this business activity smoothly is via online. I have chosen an online platform as my main interaction with customers to promote and expand the business. Online platform is the most reliable and fastest way to connect with customers as well as to attract more buyer because social media has made an impact to people around the world. It has become the main platform for many businesses interaction along with social interaction. Hence, it is easier for me to conduct this business activity via online. There were a few constrained in conducting this business activity such as the current pandemic that we are facing in 2021 that are caused by the covid-19 virus. This issue is an on-going problem and causes difficulty for me to expand the business. Since the government of Malaysia have implemented the Movement Control Order (MCO) from 1st June 2021 to 14th June 2021, I was not able to travel far for me to deliver my product. For example, I am currently living in Seri Kembangan so I was not able to cross the nearby district for instance Bangi. This had caused a decrease in my sales and I was only able to promote around my neighborhood. Luckily, the mouthwatering product that I offer was still able to continue and the business activity was operating well.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Nor Munawar, Nur Sarah Qistina
Email / ID Num.
Thesis advisor
Ithnin, Hafini Suhana
Subjects: H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Business societies > Advertising > Methods > Other methods, A-Z > Internet advertising
H Social Sciences > HF Commerce > Business societies > Advertising > By product, profession, service, or industry, > Food. Food service
Divisions: Universiti Teknologi MARA, Perak > Seri Iskandar Campus > Faculty of Architecture, Planning and Surveying
Keywords: Entrepreneurship; Desserts; Online Business; Social Media
Date: 2021
Edit Item
Edit Item


[thumbnail of 53935.pdf] Text

Download (209kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details