Principles of Entrepreneurship (ENT530): Case Study: Company Analysis Maaa Empire Enterprise / Khairi Azim Mohd Fadir

MAAA Empire Enterprise is a small and medium-sized enterprises (SMEs) company that provide livestock, construction and transportation services. It is based in Jempol, Negeri Sembilan. The founder of this company is Muhammad Anwar Bin Abdul Aziz. He is a graduate from Universiti Putra Malaysia (UPM) with a Diploma in Animal Health and Husbandry. For now, the company is managed by him and assisted by his family members with his father, Abdul Aziz bin Paan as the assistant manager and his sister, Nurul Saza binti Abdul Aziz as the administrator and accountant.

The strengths of MAAA Empire Enterprise are they have good customer care and they respond very quickly. Other than that, they also have a lang for storage purposes and the ability to work in harsh, hot and difficult conditions. They also have weaknesses such as time constraints to do their business, lack of reputation and do not have specific property such as an office for proper business purposes. Besides, they also have a low security level for the land where they store their livestock. There are a few opportunities for MAAA Empire Enterprise to expand their business such as high demand for beef from the customers in Jempol and seasonal sales. They can also expand their product and services domestically throughout Malaysia and the continuous private sector housing increase will create more construction opportunities. As MAAA Empire Enterprise is growing, they also faced some challenges and problems. The impact of Covid-19 pandemic has a great impact on the company since much of the construction and transportation work cannot be done. They also have a lack of capital due to low credit scores that make the company hard to find funds. They also have a marketing problem since their business is only known in the Jempol area only. There are a few alternatives suggested such as applying for a letter of implementation from the police and responsible parties so that they can work during Covid-19 pandemic. For lack of working capital they can do merchant cash advances and invoice factoring. And for marketing they can use social media marketing to increase their sales and expand their business outside the Jempol area.