Business Opportunity : Neda Zainal Empire / Nur Syafiqah Che Senu

Che Senu, Nur Syafiqah (2021) Business Opportunity : Neda Zainal Empire / Nur Syafiqah Che Senu. [Entrepreneurship Project] (Unpublished)


Neda Zainal Empire is based on sole proprietorship where it only consists one
person which is the owner, Mrs Nor Azneda. The business capital per month for this
business is amounted RM 15 000 and above. This company is selling the product from
By Che Fiza (BCF) HQ. The product are scarves, snow caps, hand socks and
facemasks. These are all from the BCF product. The best seller among these four
products is BCF scarves. The higher demand from the customer is scarves the
followed by snow caps, face masks and hand socks relatively.
Furthermore, the owner of the company focused on providing the latest design of
the scarves. The scarves have many types of pattern, design and color. This could
help the company to attract more customer to buy their product. Moreover, the scarves
are very simple and easy to put on. The women who wear it can look nice even it is
very simple. It is also made from a very good material to ensure all the customer love
and comfortable wearing them.
Lastly, to attract more customer to buy the product, the company planned the best
marketing strategies such as how they promote their product to the customer. They
used the most creative way to promote the product for example by adding some free
gifts for every purchasing. This way could help the company to attract more customer
and gain their profit and at the same time could achieve the goal set.


Item Type: Entrepreneurship Project
Email / ID Num.
Che Senu, Nur Syafiqah
Email / ID Num.
Thesis advisor
Mat Rusok, Nur Hazelen
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Success in business. Performance
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Neda Zainal Empire, Snow Caps and Hand Socks
Date: 2 November 2021
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