Case Study : Werra Trading / Nur Athilah Syahin Muhammd Mizi

Muhammd Mizi, Nur Athilah Syahin (2021) Case Study : Werra Trading / Nur Athilah Syahin Muhammd Mizi. [Entrepreneurship Project] (Unpublished)


Regarding to fulfil Fundamentals of Entrepreneurship (ENT300) course requirement, I need to carry out a case study. During a case study, I need to collect all information about a company to complete this case study, I decided to choose Werra Trading and went to their store
to do an interview session with the manager and also the owner of Werra Beauty Trading who is Miss Zulya Azura Binti Zainal Abidin. I be able to know that the type company of Werra Beauty Trading is a sole-proprietorship. Werra Beauty Trading offered various Beauty and
Health Products. Werra Beauty Trading is focusing on beauty and health products. There are so many types of products either products from Malaysia or outside the country. There are various types of products available in this store. This kind of products can be purchased by
women and men, especially for people at young ages. The products that available at the store are Demica Lotion, Demica Lipmatte, Temyracle Whitening Body Scrubs, Cherry Blossom Scrubs, Pixay Compact Powder, Deeja Cosmetic, Aloe Vera Gel, Maybelline’s product and
many more. So that, people out there can purchase whatever kind of products that they want because they are so many products that available in this store. Therefore, I choose three products that have many feedbacks on it. The business is doing online and offline sales including cod of delivery (cod). From this case study, I be able to know about entrepreneur’s characteristics and so on.


Item Type: Entrepreneurship Project
Email / ID Num.
Muhammd Mizi, Nur Athilah Syahin
Email / ID Num.
Thesis advisor
Mat Rusok, Nur Hazelen
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Werra Trading, Werra Beauty Trading and Demica Lipmatte
Date: 2 November 2021
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