Technology Entrepreneurship Project (ENT 600) : Smart Yoga Mat / Noor Daaniah Masarudin

Brilliant Sport Company Sdn Bhd is a supplier company which distribute a very multipurpose of Smart Yoga Mat. This product has been created to help people to improve their performance of lifestyle. This multipurpose Smart Yoga Mat is a new product in the global market which this product is new an innovation. This product has many advantages compare to others yoga mat that have been sold in the market. This is because Smart Yoga Mat is multifunction product in order to help to improve their health performance during exercise. The most specialized in our product that it can be foldable that can help customer easy to carry everywhere and also provide music audio that can give enjoyment to the customer while doing yoga. This product is very useful where it will be explained in this report. The purpose of report is to given details and explain about the product description, technology description, market analysis and strategies and team management in this company. So, our target customer for this product is sportsperson, yoga instructor or anybody who love to do yoga. Sportsperson is a person who is involved in sports while a yoga instructor is a lot like a guru which translates to ‘teacher’. A yoga practitioner with a dedicated yoga practice is a yogi or yogini for female practitioners who teach on how to do a right yoga posture. Other than that, in this report will discuss about the market strategies of the company, channel that has been use and market size. Smart Yoga Mat is managed by five top managements which are consists of General Manager, Financial Manager, Marketing manager, Operational manager and Administrative Manager. Last but not least we will state the financial in order to run this business. We are the first Malaysia Company that produce product and we believe that it can be our added values and remain competitive to other existing vibrating foam roller manufacturer.