ENT 530 Case Study: Sokiyu / Aisyah Idris ... [et al.]

Idris, Aisyah and Osman, Siti Hajar and Mushaya, Intan Dayana and Saipon Azaman, Nor Syadiana Auni and Amiruddin, Siti Balqish Hakimah and Shahrir, Nur Izzati Athilah and Zolkepli, Nur Afifah (2021) ENT 530 Case Study: Sokiyu / Aisyah Idris ... [et al.]. [Entrepreneurship Project] (Unpublished)


Gift box by Sokiyu is a business that offers products to customers who want to surprise others without going out to the market. Sokiyu was established from2015 until now and chose Shopee application as their strategic platform to start the business and promote the products on Instagram and twitter. Based on observation, the price of the gift box offered is affordable for the customer. The company’s vision is to build Sokiyu as a clothing brand and her mission is to provide the best quality items in gift boxes and share the sustenance with other people.
This case study will include company information, marketing strategy, operational strategy, company analysis which is strength, weakness, opportunities and threats. From the study, we manage to identify the problems and create solutions and they believe the most important financial success will be achieved by offering high-quality products and excellent customer services.


Item Type: Entrepreneurship Project
Email / ID Num.
Idris, Aisyah
Osman, Siti Hajar
Mushaya, Intan Dayana
Saipon Azaman, Nor Syadiana Auni
Amiruddin, Siti Balqish Hakimah
Shahrir, Nur Izzati Athilah
Zolkepli, Nur Afifah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TT Handicrafts Arts and crafts > Clothing manufacture > Dressmaking and women's tailoring. Fashion
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: case study, company, sokiyu, clothing, gift box
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/53315
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