After sales service: the satisfaction of Proton Saga owners / Rosmahadi Mamat @ Mohamed

Mamat @ Mohamed, Rosmahadi (1988) After sales service: the satisfaction of Proton Saga owners / Rosmahadi Mamat @ Mohamed. [Student Project] (Unpublished)
Abstract

The consumer today is more discerning - and in making
a decision to purchase any product be it cars, electrical or electronic goods - he looks not just for a brand name but more importantly the quality of after sales service. Many a product claiming to have the latest technological innovation has met with a lost in the marketplace because of the manufacturer's or the distributor's inability to ensure an effective after sales service.

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