ENT 530 Business Model Canvas: Feqa Studio / Abang Iffat Syahmi Abang Djohan ... [et al.]

Abang Djohan, Abang Iffat Syahmi and Abdullah, Afandi Aqmal and Abdul Jamil, Afrina Rauhah and Noordin, Mohd Norakmaal Hakimi and Ruzi, Muhammad Syafiq and Noor Alamshah, Nur Atirah Zahrah and Allhadi, Nur Nillam Sari and Mohd Rafiz, Sarah Jasmin (2021) ENT 530 Business Model Canvas: Feqa Studio / Abang Iffat Syahmi Abang Djohan ... [et al.]. [Entrepreneurship Project] (Unpublished)


During the early stages of the pandemic that is currently affecting the world, Miss Afeqa Dahan had to quit her job at Hilman.co due to the cut on her wage and the lack of transportation. For this reason, she was forced to find other means to make ends meet. Miss Afeqa adores art and is rather skillful in fashion which is how she was inspired to start the business. Initially, she owns an Instagram account where she posted her paintings and artworks. She has always been fond of influencing people with her fashion, so in January 2021, she used this skill to turn her account into a business account that sells surprise boxes that will satisfy every customers’ unique preferences.
As she started gaining attention and customers, she made it her mission to spread happiness using her artistic service and to bring a smile to others faces with surprise. A couple of months after the business began accepting orders, while also helping her persevere through the pandemic, her business gains attention and starts to prosper among young adults in Malaysia. This is especially true for female audiences and is hugely influenced and thanks to the online phone application, TikTok and soon it is possible for this to be her main income.
This assessment is to study the Business Model Canvas of Feqa Studio. The first chapter introduces the company and the problem that they are facing as well as the opportunity of recognition. Other than that, there is the evaluation of Feqa Studio Business Model Canvas using SWOT analysis and the purpose. Chapter two of the report goes to the in-depth explanation of the company’s improved business proposal. This report will end with the conclusion and some suggestions that Feqa Studio can follow to further grow their business.


Item Type: Entrepreneurship Project
Email / ID Num.
Abang Djohan, Abang Iffat Syahmi
Abdullah, Afandi Aqmal
Abdul Jamil, Afrina Rauhah
Noordin, Mohd Norakmaal Hakimi
Ruzi, Muhammad Syafiq
Noor Alamshah, Nur Atirah Zahrah
Allhadi, Nur Nillam Sari
Mohd Rafiz, Sarah Jasmin
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Customs relative to public and social life
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: business, company, Feqa Studio, event planner, gift box
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/53252
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