Case Study : Ariff Kasturi Enterprise / Nurul Hannani Qistina Husni

Regarding fulfilling the Fundamental of Entrepreneurship (ENT300) course requirement, I need to
carry out a case study. During the case study, I need to collect all information about a company to
complete this study case, so I decided to contact Ariff Kasturi Enterprise Manager to do an interview
session with the manger who is Miss Nur Aina Sofea binti Muhammad Zamri. From the interview, I
am able to know that the type company of Ariff Kasturi Enterprise is a sole-proprietorship. Ariff
Kasturi Enterprise offered various of beauty and health muslim products. Ariff Kasturi is focusing on
produce only halal and muslim friendly products. There are various products that they have invested
in with their own idea and recipe that you can choose from their store. Their market target is muslim
people and their mission is to make muslim product become worldwide and get a place in the
international market in the future. The products that are available at their store are Wangian Terapi
Ariff Kasturi, Losyen Serbaguna Ariff Kasturi, Wangian Kereta Ariff Kasturi, Wangian Badan Ariff
Kasturi, Pembersih Muka Ariff Kasturi and Sabun Muka Ariff Kasturi. There are various of products
that can be chosen by their customers. The business is doing online and offline sales including cod of
delivery (COD) and they also open a stall in the night market. From this study case, I have known
about their business profile and the entrepreneur background.