Case Study : Erat Empayar Sdn Bhd / Nur Amirah Minazi

Minazi, Nur Amirah (2021) Case Study : Erat Empayar Sdn Bhd / Nur Amirah Minazi. [Entrepreneurship Project] (Unpublished)


Regarding to fulfil Fundamental of Entrepreneurship (ENT 300) course requirement, all the student need to collect the information the business from their owner of company or searching in the internet. The company that I have been collected their information is Erat Empayar Sdn Bhd I had a brief interview with the company's co-founder, Puan Hajah Siti Roziah binti Haji Adam. From the interview, I get all the information which is the background of this business, how their managed the company, how they make the product and other things. Erat Empayar Sdn Bhd have been produce their product which is the soap for personal care then virgin coconut oil with flavour for health supplement. All the product guarantee safe to used and got approved by National Pharmaceutical Regulatory Agency , meaning that the product did not contain any chemical that could affect the health of anyone. The co-founder really want their product to have impressive the customer in Malaysia and another country. She truly put a lot of her effort into ensuring that this foundation is successful and that many people remember their product.


Item Type: Entrepreneurship Project
Email / ID Num.
Minazi, Nur Amirah
Email / ID Num.
Thesis advisor
Mat Rusok, Nur Hazelen
Subjects: H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Business > Success in business
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Erat Empayar Sdn Bhd, Virgin Coconut Oil and Soap
Date: 2 November 2021
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