Flannery Minkha Cookies / Siti Zulaikha Almuansyah... [et al.]

Almuansyah, Siti Zulaikha and Sharani, Nurul Atikah and Mohd Azlan, Maizatul Athirah and Zairi Lazli, Nur Zulaikha (2021) Flannery Minkha Cookies / Siti Zulaikha Almuansyah... [et al.]. [Entrepreneurship Project] (Unpublished)


Flannery Minkha Cookies is a partnership business that was formed in November 2020. The founder of this business is four successful woman who interested in baking and ambitious in doing business which are Nurul Atikah binti Sharani, Nur Zulaikha binti Zairi Lazli, Maizatul Athirah binti Mohd Azlan and Siti Zulaikha binti Almuansyah. We are selling home-made chocolate cookies.
Our base is located in Jalan PJS 5/30 Taman Medan, 46000 Petaling Jaya, Selangor. The huge population in Petaling Jaya and nearby areas has resulted in more potential customers. This is because this area consists of residential areas, office areas and shop lots. We decided to sell cookies since the current trend in 2020 is sweet tooth. After going through lots of try and test of the best product to enter the market we finally settled on this product. Therefore, we produce cookies in order to match the trend and catch more customers from different segmentations.
The strength of our business is we make thorough research in finding the perfect recipe for making delicious cookies. We only use high quality raw materials that resulted in crunchy and premium cookies as an end product. We are also very selective in choosing the best ingredient to ensure each of them enhances the flavour of cookies. Moreover, we acknowledge the existence of other competitors in the industry. However, we have our own strategy in order to attract more customers to buy our cookies. For instance, we have special promotions during holidays and also discounts for students. Besides that, our cookies are different from the normal cookies. Although the cookies have been mixed with our signature chocolate sauce, the crispness and crunchiness remain and taste just like freshly baked. Hence, the customers can always enjoy delicious cookies anytime and anywhere.
Aware of those competitors, we use social media to promote our cookies. Facebook and Instagram are definitely a big help since both of these applications have lots of users from various ranges of ages. On the other hand, Shopee makes it easier for customers to purchase our cookies. Last but not least, we hope that Flannery Minkha Cookies can grow bigger over time. We will always take feedback to improve our product from time to time. One thing that will never change is our priorities are always our customers.


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