Technology Entrepreneurship Project (ENT 600) : Decathlon / Raja Alya Sabrina Raja Rafaiz

This individual assignment is to investigate and identifying hiking pants at Decathlon S.A Company. The major problem that I have found for the Decathlon hiking pants is the design and material that been used is the design of the pants is quite simple that are similar to other hiking pants of other competitors. The solution that I provided to upgrade the product to attract more people to buy it and gain benefits is adding more pads or sponge at the front area of the leg and at the area of the buttocks. In conclusion, it is important to make sure the company meets the consumer needs and wants because we need their loyalty to make sure the company will gain benefits. With the intention of adding some pads or sponges at the certain area as the upgrade of the hiking pants is going to attract more customer because it will gain their trust for their safety when wearing the pants during doing outdoor activity such as hiking. In addition to this, if the product successfully gains the trust of the consumer, the company will obviously increase their benefits and get the loyalty trust of the consumer.