Application of e-commerce amongst small medium enterprises: a case study in Kelantan / Norudin Mansor, Che Ismail Long and Ahmad Ismail Mohd Anuar

Mansor, Norudin and Long, Che Ismail and Mohd Anuar, Ahmad Ismail (2008) Application of e-commerce amongst small medium enterprises: a case study in Kelantan / Norudin Mansor, Che Ismail Long and Ahmad Ismail Mohd Anuar. [Research Reports] (Submitted)

Abstract

This study was designed to investigate and broadening the understanding of e-commerce focusing on its application among the Bumiputera SMEs in the state of Kelantan. The study was descriptive in nature and cross-sectionally investigated based on the population generated by Dewan Pemiagaan Melayu Kelantan. A total of 3 02 _ respondents were selected to participate in our study. With the assumption that e-commerce application is all about acquiring knowledge and understanding the environment, coping with changes, and speeding up the business decision, thus the need to promote its usefulness in achieving the competitive advantage could be enhanced. For the purpose of addressing the issues of the research questions, 5 independent variables were explored and tested to demonstrate its usefulness towards motivating SMEs to adopt e-commerce.
The result of the study indicated that there were significant relationships between logistic, marketing, procurement, security, and government; and the application of e- commerce among the SMEs establishment in the state of Kelantan. The result of the study displayed that there were significance differences between the types of business establishment, profile of education levels, and the application of e-commerce. Our attempt to denote the strength of the predictors with the r-square value of 73.2 %, provides indicators of their importance towards enhancing the application of e-commerce and thus maintaining competitive advantage in the industry. Although the selected variables indicated the significant relationship, more attempts should be done by the SMEs as well as the authorities to address the issue of security that becomes the greatest concerned for the development of e-commerce.

Metadata

Item Type: Research Reports
Creators:
Creators
Email / ID Num.
Mansor, Norudin
UNSPECIFIED
Long, Che Ismail
UNSPECIFIED
Mohd Anuar, Ahmad Ismail
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Industry
H Social Sciences > HD Industries. Land use. Labor > Industry > Small and medium-sized business. History
H Social Sciences > HD Industries. Land use. Labor > Industry > Small and medium-sized business. History > Malaysia
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > New business enterprises
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Small business
H Social Sciences > HF Commerce > Electronic commerce
H Social Sciences > HF Commerce > Electronic commerce > Malaysia
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Keywords: Application Of E-Commerce ; Small Medium Enterprises ; Dewan Pemiagaan Melayu Kelantan
Date: August 2008
URI: https://ir.uitm.edu.my/id/eprint/52988
Edit Item
Edit Item

Download

[thumbnail of 52988.pdf] Text
52988.pdf

Download (279kB)

Fulltext

Fulltext is available at:
  • Kaunter Perkhidmatan Maklumat | Perpustakaan Cendekiawan | Dungun

ID Number

52988

Indexing

|

Statistic

Statistic details