Technology Entrepreneurship Project (ENT 600) : Nordictrack / Nur Dania Rosaini

Rosaini, Nur Dania (2021) Technology Entrepreneurship Project (ENT 600) : Nordictrack / Nur Dania Rosaini. [Entrepreneurship Project] (Unpublished)

Abstract

This assignment is about identifying the problem with the product. The company that I have chosen is NordicTrack by ICON Health and Fitness. From their variety of products, I have chosen the RW900 rowing machine to do my analysis. In this case study, I have done the SWOT analysis to identify the strength, weaknesses, opportunities, and threats of the RW900. The main problem I identified on this RW900 is that the machine is not available in Malaysia, unlike the other products by NordicTrack such as their treadmills, ellipticals, bikes, and vault. From the problem, I can come up with the best solution which is bringing RW900 into Malaysia’s market physically in store just like the treadmills, ellipticals, bikes, and vault.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Rosaini, Nur Dania UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Business T Technology > T Technology (General) > Industrial research. Research and development
Divisions:	Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Sport Science and Recreation
Keywords:	Nordictrack ; RW900 Rowing Machine ; Not Available In Malaysia
Date:	1 November 2021
URI:	https://ir.uitm.edu.my/id/eprint/52895