Technology Entrepreneurship Project (ENT 600) : Nordictrack / Nur Dania Rosaini

Rosaini, Nur Dania (2021) Technology Entrepreneurship Project (ENT 600) : Nordictrack / Nur Dania Rosaini. [Entrepreneurship Project] (Unpublished)


This assignment is about identifying the problem with the product. The company that I have chosen is NordicTrack by ICON Health and Fitness. From their variety of products, I have chosen the RW900 rowing machine to do my analysis. In this case study, I have done the SWOT analysis to identify the strength, weaknesses, opportunities, and threats of the RW900. The main problem I identified on this RW900 is that the machine is not available in Malaysia, unlike the other products by NordicTrack such as their treadmills, ellipticals, bikes, and vault. From the problem, I can come up with the best solution which is bringing RW900 into Malaysia’s market physically in store just like the treadmills, ellipticals, bikes, and vault.


Item Type: Entrepreneurship Project
Email / ID Num.
Rosaini, Nur Dania
Subjects: H Social Sciences > HF Commerce > Business
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Sport Science and Recreation
Keywords: Nordictrack ; RW900 Rowing Machine ; Not Available In Malaysia
Date: 1 November 2021
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