Principles of Entrepreneurship (ENT530): Business Model Canvas: Artle S Smart Pen / Muhammad Naif Nabhan Mohd Rodzi ... [et al.]

"ARTLE S" is the first mover of new and unique products that will surely contribute to changes in the writing instrument industry trends released by brands out there. This product reflects the name of the company itself which offers multifunction pen for every types of students out there. This product is designed and modified to serve as a multifunction pen for customers. Business shows that the trend in writing instrument industry can grow into not only sophisticated style but also more purpose and function. This product can also be a product that has approximately the same total cost as other multifunction pen, but has more special features compared to other multifunction pen collections.
The marketer behind the "ARTLE S" not only strives to create products to satisfy customer but also develops innovative pen especially for students. Others are socially responsible with marketing efforts in making a profit. Quality raw materials used in the manufacture of this multifunction pen will be the main manufacturer in this company. With this, the resources used in the manufacture of the product will be used efficiently because of its dual purpose.
The products from "ARTLE S" will not only let you experience other sophistication than usual but also feel like a student’s who feels the different from using the new innovation of multifunction pen and this will raises self-esteem from this great product. The company also believes that the product is not only competitive locally but also globally, so the company will also introduce the product worldwide with the help of websites and networking websites.