ENT 530 Business Model Canvas: ScrunchieKit / Nurul Syafizah Mohd Ali ... [et al.]

Mohd Ali, Nurul Syafizah and Mohamad Husni, Marsha Alya and Khasnan, Nurul Izzah and Zainudin, Mohamad Sharol and Syed Hassan, Syarifah Nabilah (2021) ENT 530 Business Model Canvas: ScrunchieKit / Nurul Syafizah Mohd Ali ... [et al.]. [Entrepreneurship Project] (Unpublished)


This report will explain about the Business Model Canvas (BMC) for SrunchieKit. SrunchieKit is actually a hairband made from silk but has other uses as well such as to be a bracelet and also a mask. This is a new innovation for Scrunchies that is usually just for hairband. Since we all are in pandemic COVID-19 phases, the mask is important to be worn anywhere. Our premise is located at a famous and busy city in Selangor which is at Section 7 Shah Alam and planning to open on 1st July 2021. The uniqueness of the material that has been used to produce the scrunchies and also the strategic location for the premise easily accessible to potential customers. Besides, the SrunchieKit’s SWOT analysis can be determined by looking at the competitors, which are Scrungie and Theuploft. These two competitors have become the benchmark for SrunchieKit in order to have better planning in handling business efficiently and successfully.
As the major BMC purpose is to assist new businesses in planning business accurately to ensure there are no any major problems if the company operates the business in the future. SrunchieKit has followed the BMC guidelines to determine if their business prospects are worthwhile if they choose to proceed. It includes customer segment, value propositions, channels, customer relationships, revenue streams, key activities, key resources, key partnership, and cost structure. The further explanation about the BMC of SrunchieKit may be found in this report.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Ali, Nurul Syafizah
Mohamad Husni, Marsha Alya
Khasnan, Nurul Izzah
Zainudin, Mohamad Sharol
Syed Hassan, Syarifah Nabilah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TT Handicrafts Arts and crafts > Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: business, hairband, products
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/52768
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