Principles of Entrepreneurship (ENT530): Social Media Portfolio: Dream Note / Nur Syahira Idris

Idris, Nur Syahira (2021) Principles of Entrepreneurship (ENT530): Social Media Portfolio: Dream Note / Nur Syahira Idris. [Entrepreneurship Project] (Unpublished)


Dream Note is a newly established company in 2021. Dream Note aims for producing a better notebook in terms of design and practicality. Dream Note knows that if a notebook has a good design, it will always cost a lot. As we know, many people facing financial problems during the pandemic so we make an initiative to a product that everyone can have but didn't rip off their wallet.
Dream Note focuses on how to make people stay inspired during writing notes and perhaps sketching. We also know how someone's mood depends on colours and design. Sometimes we are stress, we always go out to nature and surround ourselves with nature. That is our aim. We want people to stay inspired and relax when using our notebooks while doing their job.
For starters, we releasing Dream Notebook Floral Edition. This edition has three different designs and 3 colours. We want to focus on nature to be able to reach our customer's interests. The colours that we use are also colours that can be seen in nature which are yellow, green, and pink. This edition might be directing towards but who says men can't have a floral notebook. It is a nature and everyone is welcome to appreciate the beauty.
Our target audiences are not limited to students or people with careers. We widen our target audience as our notebook can be used at any age. We hope that by widening the target audience we can help people stay inspired during this pandemic. Our main target audience will be people who always searching for a perfect notebook for them and people who collect notebooks as a hobby. Sounds weird but there plenty of people collecting notebook as their hobby. Also, we want to reach people who constantly want to express their personalities. Maybe not through clothes but through their belongings. Notebooks for example. This type of person is a perfect customer for Dream Note and we are the perfect notebook brand for them.
The platform that we use to promote the Dream Note business is Facebook. Facebook is one of the most used social media. People of a variety of ages and backgrounds use Facebook in their daily lives, So seeing this as an opportunity, we promote our business on Facebook. By promoting a business on Facebook, we get to connect with people all around Malaysia. It helps us to reach everyone as much as possible. Every order will be delivered using Poslaju or J&T to customers.


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