Case Study : Wawa Cosmetics / Siti Nur Fatin Atirah Mohamad

Mohamad, Siti Nur Fatin Atirah (2021) Case Study : Wawa Cosmetics / Siti Nur Fatin Atirah Mohamad. [Entrepreneurship Project] (Unpublished)


In this case study is that I was be able to study, identify and see the existence problems that need to solve in real life situation.The entrepreneur and its business that I study as my entrepreneurship source of information is Wawa Zainal the founder of wawa cosmetics. There are various types of cosmetic products sold by them. Through it mission to provide affordable prices for premium quality options, a range of cosmetics, skin care, perfurm and a range of health pruduct have won the hearts of beauty lovers in Malaysia, brunei, Singapore and Indonesia. They sell the products through online shopping and set up dropship agents to push their products throughout Malaysia. They have their own reasons why use dropship agents from selling through shoopee and other apps.The company is run by a famous celebrity couple in Malaysia, namely Aeril Zafrel and his wife Wawa Zainal. wawa cosmetics is a subsidiary company of respected citizen Sdn. Bhd. initially the company was owned by Wawa Zainal and her husband held the position of ceo. Wawa cosmetics has a wide official distribution channels namely throughout Malaysia,, and more than 2000 stockists and authorized agents in southeast Asia. Through its core brand promise the woman’s beauty was through, Wawa Cosmetics aims to inspire woman to always feel confident and energies in deciding to choose simple but exclusive quality cosmetics.There are various obstacles faced by the couple in living the business world but they keep trying. This is because, initially Wawa Zainal wanted to launch wawa softlens products in 2016 but he had a bit of trouble to develop it due to lack of experience and skills in entrepreneurship.After 2 years in improving her skills in researching and doing research In mid 2018, she started selling cosmetic products and did not expect that to get high response from the public and she has officially established cosmetics wawa in 2018 on the support of her husband.
What I can see from them is that they experienced a lot of resistance before Succeeding. There are positive factors that they have emphasized in developing their business and they do not know the meaning of losing to become a successful entrepreneur until now.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohamad, Siti Nur Fatin Atirah
Email / ID Num.
Thesis advisor
Raja Ariff, Raja Attik Ariffuddin
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Beauty, Personal
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: Wawa Cosmetics, Skincare and Wawa Zainal
Date: 2021
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