Case Study : BeauTyra / Nurul Hazwani Azarudin

Azarudin, Nurul Hazwani (2021) Case Study : BeauTyra / Nurul Hazwani Azarudin. [Entrepreneurship Project] (Unpublished)


This document will show the case study about Beautyra Cosmetic founded by a young lady
named Athirah Kamaruzzaman. This brand was established in 2018. Now, BeauTyra
Cosmetics has its line of beauty products, ranging from blusher, hair-to-toe mist,
eyeshadow palettes, and lipstick. BeauTyra is a Malaysian beauty brand that does not
exclude anyone based on their shape, size, or skin. BeauTyra Cosmetics' greatest
achievement is that it now has a drop ship agent named "beauboss" that covers many
nations, including Malaysia, the United Kingdom, the United States, Japan, Indonesia,
Australia, India, and others. BeauTyra Cosmetics company has grown so much since she
started it on her own, now that she's had her own headquarters in Cheras, Kuala Lumpur.
Tyra was able to own a luxury car when she was 20 years old, due to the results of her
sweat points. BeauTyra Cosmetics possesses a range of entrepreneurial competencies.
Among them are sees and acts on opportunities, concern for the high quality of work, self-confidence, and use of influence strategies.


Item Type: Entrepreneurship Project
Email / ID Num.
Azarudin, Nurul Hazwani
Email / ID Num.
Thesis advisor
Zulqernain, Nurul Syaqirah
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Beauty, Personal
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TP Chemical technology > Miscellaneous organic chemical industries
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: Beautyra Cosmetic, Malaysian Beauty Brand and Beauty Products
Date: 7 September 2021
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