Case Study : D’era Zone Enterprise / Nazifa Naili Mohd Zaidi

The following is a case study for Fundamentals of Entrepreneurship (ENT 300) subject consisting a study about an entrepreneur and their business
profile along with some of the entrepreneurial competencies. The main objective of this case study is to give the exposure for us student about the real world of business where it’s not as easy as we think. We may see that being an entrepreneur one of the fast and easy way to gain profit but we never knew the struggles and obstacles they had to face along the journey to succeed. Not all entrepreneurs manage to survive and be patient especially in the start of the business where it all seems slow. After I did this case study, I also gain the knowledge about the skills that every entrepreneur should have. Therefore, I choose D’era Zone Enterprise. It’s a stationery shop business owned by Che Nor Binti Muda where all the school and office supplies are provided. The shopalso sells telecommunication appliances. Nevertheless, this business also had to face the same problems caused by the pandemics just like the other but what kind of problems of this business had to face is what this study will also going to reveal.