The design, development and evaluation of an anti-bullying kit for lower secondary school students/ Nur Amyra Kamarudin

Kamarudin, Nur Amyra (2017) The design, development and evaluation of an anti-bullying kit for lower secondary school students/ Nur Amyra Kamarudin. Masters thesis, Universiti Teknologi Mara (Kampus Puncak Alam).


Verbal bullying is the most dominant form of bullying that has received less attention from mass media. However it is quite serious in schools. This category of bullying can affect the psychological, emotional and social development of a student. Therefore, this study investigated the use of Anti-Bullying Kit to increase students’ awareness on verbal bullying issue. This research has utilized the Developmental Research Design by combining both qualitative and quantitative approaches. The sample was selected by using purposive sampling in all phases of the research. This research used single-group posttest-only design that involved a single group of subjects where a treatment is given. ADDIE model and Semiotic Theory has been implemented in order to design all materials in Anti-Bullying kit in Phase 2. The evaluation proses of the product were conducted in two stages. After the kit was revised and redesign to suit and comply with the expert comments and ideas, the kit was later evaluated again through selected experts in Phase 3 before it was implemented at school. A group of 60 lower secondary school students participated in this research and were involved in an awareness talk which also handled by two counseling teachers. The participants have been exposed with verbal bullying issue through all materials in Anti-Bullying Kit which are poster, brochure, flyer, button badge and bookmark. After that session, students answered a questionnaire to seek their opinion on the design and content of the materials provided and also to identify their level of awareness after using the kit. Students give a positive feedback on the design and content of the product and the findings also showed that visual materials in the Anti-Bullying Kit did give an impact and increase their awareness on verbal bullying issue.


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