Technology Entrepreneurship Project (ENT 600) : Mizuno Corporation / Muhammad Izzul Naqiuddin Nordin

This is an opportunity to change how theories should be put into practical situation. As a student in Universiti Teknologi MARA (UiTM) Arau, students are required to complete a case study project as part of their studies. This case study report on Mizuno Corporation that located in Osaka, Japan, established in 1906. In this study, the general information of the company has been collected. Information is gathered through the primary and secondary source as well. The specialized topic analysis is included in another section of the studies. Objective of the cases study is to work on the background, organizational structure, products and services that Mizuno Corporation provides. Next, study about the technology of Mizuno Corporation have, which is essentially a common technology, as well as the organizational approach for promoting their brands, as well as business marketing. Lastly, in this case study also provides the strength, weaknesses, opportunities and threats for this product in real business world by using SWOT analysis. Also searching ways to overcome and fulfil the desires of this product based on customers’ needs and demands.