Technology Entrepreneurship Project (ENT 600) : Mizuno Group / Muhammad Israff Mohd Zahir

This is an attempt to understand how the ideas can be applied to a practical situation. Every student at UiTM Perlis is required to complete a case study project as part of their studies. So, for this reason, I had the opportunity to study Mizuno Group, a sports retailer that manufactures a product that we are passionate about. First and foremost, the company's general information has been gathered. Main and secondary sources are used to collect information. The advanced topic studies are included in the report's second section. The project's goal is to learn more about Mizuno's context, organizational structure, products, and services. In this case study, I used SWOT analysis to examine the company's strengths, weaknesses, opportunities, and threats in the real world. Next, I studied regarding the product manufactured by Mizuno, which is primarily a standard technology utilized by the company for its selected product that we have chosen which is their training mid socks.. Here, I will be explaining the problems of the socks that have grab my attention. The problem of the socks that I discovered the product price are slightly higher than their competitors. Next, is the socks is not very stretchy. And lastly, the design of the Mizuno socks is simple and similar with the other brand. In this study, I will be explaining deeper regarding the problems and I would also be discussing the alternatives solutions towards the problems.