Case Study : Three Box Gold Company / Zyed Hamidi Zainal Abidin

Zainal Abidin, Zyed Hamidi (2021) Case Study : Three Box Gold Company / Zyed Hamidi Zainal Abidin. [Entrepreneurship Project] (Unpublished)


Based on this case study I can managed to learn new the new knowledge on some real business by a local company. I can evaluate and noticed entrepreneur competencies that refers to the key characteristics that competitive entrepreneurs should have in order to effectively perform entrepreneurial functions. Without the interview session, I cannot identify and learn the entrepreneur competencies of some business. I also learn how entrepreneur start their interest into business from an officer to become a successful businesswoman.For this case study, I made a research about Three Box Gold Company and focused more about one of their product under the Three Box Gold Marketing which is also a company business under Three Box Gold and the product was Lu’mor Sos Perap. I made a decision to interview one of their directors face-to-face at their company’s headquarters who is Pn Leesa Fazleena who is a alumni student of UPM Serdang and a bachelor of accountancy of accounting faculty. Her goal is to want this company as a well-known company in Malaysia. This business is promotes more of their product through Instagram and Facebook.


Item Type: Entrepreneurship Project
Email / ID Num.
Zainal Abidin, Zyed Hamidi
Email / ID Num.
Thesis advisor
Zulqernain, Nurul Syaqirah
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: Three Box Gold Company, Three Box Gold and Lu’mor Sos Perap
Date: 2021
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