Case Study : Fila Beauty / Abdul Hafiz Abd Latif

Based on this case study, we managed to learn new knowledge on businesses in real world. We evaluate the business performance of company by SWOT analysis which stands for strength, weakness, opportunity and threat. We can figure out the problem and find solution based on SWOT analysis of company. We also discover on how company do marketing and operation strategy. From this study, we learn how the company able to
improve their business plan by coming out with new idea to strength their business. We also identify the characteristic that the entrepreneur of the company.For this case study, I do research on FILA Beauty company who known as Firdaus Latif Beauty which is their commercial name. FILA Beauty is owned by Muhammad Firdaus bin Abdul Latif who is a former Form 6 Student at SMK Manir. FILA Beauty is a business that sells cosmetic and supplement such as weight gain and weight loss pills, whitening cream, skincare and pomade. The location of bakery shop is at 142, KG TUALANG MANIR, 21200, KUALA TERENGGANU, TERENGGANU. The business operation is open every day from 10.00 a.m. until 10.00 p.m. The business only provides pickup and postage service for their customer. The business promotes their product through Instagram, Facebook, TikTok and Shopee